Account Management Login
Contact Us
1- 877- 4MAXROI (462-9764)
Contextual marketing is a strong complement to an existing search engine marketing campaign and gives advertisers the ability to increase their distribution beyond standard marketing.
Contextual marketing should be considered a separate form of search engine marketing because the consumer is not utilizing keyword search to find information about a product or service. Search engines like Google or Yahoo! allow advertisers to place their text ads on other websites within an affiliated network, websites which are relevant to the advertiser's business.
If a user was reading an article about online stock trading, text ads would appear next to the article for stock trading advertisers that were utilizing the contextual marketing within that network.
Contextual marketing opportunities are growing at engines like Google and MSN and targeting and tracking options are constantly improving. SearchAdNetwork often proposes to test contextual marketing once profitable metrics are established with existing pay per click campaigns.
