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Mobile search is a burgeoning medium with numerous marketing opportunities. Mobile search marketing is similar to traditional search engine marketing except on a smaller, portable scale.
Mobile search is an extremely new medium; although its growth is slow and labored, the medium offers numerous marketing opportunities and the future looks lucrative. In the United States, there are two times as many mobile phones as there are internet connections and few individuals ever leave the house without their mobile phone; it has almost become an extension of their bodies. As service costs drop and technology becomes more sophisticated, mobile marketing options will increase exponentially. The industry is estimated to reach $92 million by 2009.
What is mobile search?
Essentially, mobile search is the same as traditional internet search, except on a smaller, portable scale. Due to the diminutive size, mobile searchers behave slightly different than their static search counterparts. Mobile searchers are generally task-oriented and looking for instant solutions. The majority of users are searching for maps and directions, ringtones and directory listings. Additionally, mobile devices that are web capable allow one to access news, sports, weather, email and more. For those businesses that want to capitalize on mobile search beyond directory listings, mobile sites are the way to go. Businesses can enable their traditional websites for mobile search.
What is Mobile Marketing?
Many marketing opportunities lie in the mobile search realm, especially with regards to local search. Mobile internet users are generally on-the-go, looking to navigate products, services or mobility assistance from their current locale. Mobile marketing offers various advertisement options similar to traditional pay per click management.
Success metrics of mobile marketing are measured much like search engine marketing: number of impressions, click through rate, click to call rate or other appropriate conversion rates. At this time, mobile marketing has resulted in higher click through rates than internet marketing. And due to the newness of this marketing channel, bids are relatively inexpensive across the board.
Location3 Mobile Media
Through the efforts of SearchAdNetwork and Local Search Traffic, Location3 Media offers comprehensive pay per click management of mobile-enabled sites. Much the same as traditional search marketing, we develop comprehensive keyword lists, manage bids and optimize campaign performance. Landing pages are an essential aspect of traditional pay per click management, and the same goes for mobile marketing—we assist in the design of keyword-relevant landing pages for mobile devices. We also develop and enhance your local business profile, ensuring functionality with mobile search listings.
Any traditional website can be enabled for mobile search; however, there are a number of applications that do not translate well, if at all. Location3 Media assists in redeveloping or reorganizing your website to be as mobile-efficient as possible.
