Objective

National Jean Company is a leader in designer apparel and accessories, outfitting lime-lighted celebrities and humble fashionistas alike since 1992. The company currently operates 13 stores in the Northwest, Mid-Atlantic and Midwest regions and launched their website in 2006. The site, www.nationaljeancompany.com, is more than just an online retailer—it is a destination for the latest in youthful designer fashion with frequent trend reports, a blog, fit guide for each brand and much more.

National Jean Company’s website is not only an online retailer offering numerous high-profile brands;
it is an informative and entertaining destination for the fashion conscious.

The ultimate objective for www.nationaljeancompany.com was twofold: (1) to generate profitable online sales through both pay per click management and search engine optimization efforts; and (2) to create an online presence for the company and website (at the time of launch, the domain was www.livenatty.com; the domain name was later changed to better reflect branding efforts). Being so new to the online retail realm, National Jean Company partnered with SearchAdNetwork to learn the search marketing ropes and achieve their dual objective.