Results

• Due to detailed organization and successful execution, the number of brand campaigns was expanded from 9 to 47 for both PPC and SEO in just 11 months’ time.

• Impression share is a recent metric recognized by Google, which represents the percentage of times ads are shown out of the total number of page impressions. National Jean Company's impression share increased from 29% to 55% by March 2008.



By  mid-January 2008, National Jean Company had 67% of impression share on Google,
a statistic that more than doubled since June 2007.

• Due to seasonal keywords and ad copy, conversion rates more than doubled from 0.66% (August) to 1.41% (December), and stayed at a consistent 1.15% during the post-holiday slowdown.

• Due to savvy keyword bid management and effective search engine optimization strategies, National Jean Company secured top paid and organic positions for several keywords. Multiple listings assist in establishing credibility for the website and provide additional options for searchers that may prefer one type of listing over another.

National Jean Company was found in top paid and organic positions for the keyword “Anlo Jeans,”
providing multiple opportunities for searchers to visit the website and creating increased credibility.

• As a result of all strategies utilized by SearchAdNetwork, National Jean Company received the following successful results for the launch of the campaign through March 2008:
• 216.35% ROAS (increase of 76.72%)
• 1570.00% total sales growth
• 890.63% total revenue growth
• 489.57% increase in clicks
• 1.03% increase in conversion rates

• In the later part of 2007, National Jean Company received the following results:
• 168.46% increase in clicks
• More than double impression share
• 2.46% increase in click through rate

• Geo-targeting using unique, location-specific ad copy proved to be extremely successful. The following click through rates were achieved with the ads mentioned in the Strategies section:
• “Be Boston Chic...” – 68.66%
• "Show Off Your New England...” – 25.00% for brand terms, 40.00% for misspellings
• “The Streets of NYC...” – 18.55%
• “Pineapple Express...” – 57.14%

• Hard Tail was the most popular and best-performing brand; therefore, SearchAdNetwork paid this brand particularly close attention. Due to the increased diligence, Hard Tail accounted for 40% of sales from August 2, 2007 to March 31, 2008. Additionally, the National Jean Company site was the third highest of eight that received traffic on Google. Hard Tail also had an impression share of 78.9% on Google.

Hitwise revealed that National Jean Company was the third most successful site
for the keyword “Hard Tail,” their most popular and best-performing brand.

By March 2008, National Jean Company had on average 78.9% of impression
share for the "Hard Tail" Keywords.