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Advertisers with a large number of SKUs and a constantly changing inventory require continuous feed management and optimization to produce exceptional results.
According to a 2004 Forrester survey, approximately 18% of U.S. consumers mentioned shopping search engines as sites they had visited to research and purchase products.
Shopping search engines allow companies to place their products in front of consumers actively searching for and comparing products for purchase. A consumer can visit a shopping site and search for a specific item; results will list similar products, prices and customer reviews for comparison purposes. This allows a website to place their products in front of a consumer during the buying phase of the shopping experience.
Major shopping engines crawl sites for content; however, in order to ensure placement, exposure and accuracy, retail businesses need to submit detailed information into the shopping engine in the form of a direct data or XML feed.
These listings need constant management to insure optimal positioning and messaging, driving consumers to purchase the advertiser’s products. Additionally, each shopping engine has its own format for XML; therefore, a one-size-fits-all approach will not work. Our technology allows us to use a master XML for each unique shopping engine, providing maximum ROI on shopping engine campaigns.
