search engine technology

PROFIT THROUGH PERFORMANCE ™

SearchAdNetwork delivers Search technology to increase your rankings in the search engines.

SearchAdNetwork's technology produces actionable data that allows the account management team to make empirically-based optimization decisions.

SearchAdNetwork's Media Agent technology system was created so that campaing managers could make optimization decisions specific to your site using tracking and statistical data. Media Agent determines the most advantageous time periods for your site, discloses misspelled or long-string keywords, guards against click fraud and utilizes many other techniques to give you the biggest bang for your Internet marketing buck.

Time Parting/Day Parting

Most advertisers will tell you, certain keywords convert better on certain days of the week or during certain times of each 24-hour period. Media Agent allows us to test which time periods convert best for each client; we then bid only during times or days most likely to result in conversions as a way to maximize ROI and lower total costs.

Phrase Match Report

Media Agent tracks the entire phrase from a user's speech query. The Google interface may show that you spent $500 on the word "widget" while Media Agent shows that users were actually searching for "widget for sale," "how do I cancel my widget order" or "widgets for rent in South Dakota." This data is extremely powerful for account management; our team can expand the keyword list with more relevant terms, common misspellings, negative keywords and related phrases. Our experience verifies that use of this data dramatically increases the ROI of an existing campaign.

Referring URL Report

Media Agent has the ability to determine the exact source of your search engine marketing traffic. This allows us the ability to remove non-converting sources and investigate potential click fraud using our own data, as opposed to relying on the search engines to evaluate partner networks or verify fraud and issue refunds of their own volition. Additionally, we can remove sites which may contain objectionable content, inflammatory speech or dubious quality.

Statistical Analysis Report

SearchAdNetwork has formed a strategic partnership with an exalted PhD statistician to ensure the most definitive and systematic data available. Our statistician accumulates, analyzes and assembles the multivariate data on your search engine marketing traffic. From this felicitous information we are able to surmise relevant trends, thus allowing for the implementation of a comprehensive campaign and subsequent increase in your ROI.