Results

The results of this innovative local search campaign were astounding.

• WildBlue lead registrations increased 220% since the launch of the geo-targeted campaign. 5,055 registrations were generated in Q4 2006.
  
  
• 5,023 quality phone leads were tracked using the unique toll-free numbers in Q4 2006.
  
  
• 85,090 promotion and local dealer look-ups were delivered in Q4 2006.
  
  
• The local campaign garnered the lowest cost per acquisition and greatest return on investment.
  
  
• The use of Google’s local search program was the correct decision for the WildBlue campaign – it had the lowest cost per conversion of any pay per click campaign WildBlue had previously executed, accounting for over 30% of all conversions.

SearchAdNetwork’s Media Agent system proved to be essential in monitoring the WildBlue campaign success metrics. Media Agent tracked conversions not only by keyword and search engine, but by location of the original click as well. This geo-tracking ability provided the team with the necessary information to optimize WildBlue’s search campaign for rural markets; areas in which their service is needed most.

“The innovative use of our polygon targeting option by SearchAdNetwork was not only demonstrative of their knowledge of regional targeting, but proved that products and services targeting remote areas of the country can have incredible success with Google AdWords.”

– SAN’s Google Relationship Manager

"We had worked with search engines directly for a few months, but decided we needed a team that would interpret both the traffic data and our specialized business objectives to respond to campaign modifications in real-time. SearchAdNetwork’s business acumen and technology knowledge has been invaluable to the success of WildBlue’s marketing plan."

 – Thomas Gallagher, Online Content Manager
     WildBlue Communications